Circles.Life, an exciting new telco player in Singapore, known for unbeatable promotions, tapped rezonate to create a series of explainer videos. Topics ranged from how everything works in their telco, down to how much of a breeze it is to use their CirclesCare app. The geometrical shapes and the slick surface of the design narrates a modern and technologically-driven outlook while keeping a cheery vibe. The design bridges the entire digital experience of the viewer to the forward-thinking objectives of Circles.Life.
Creative Direction, Animation, Design, Music, Script, VO, Direction
Director: Ej Dalupang
Production House: Rezonate
Creative Director: Nico & Katwo Puertollano
Producer: Katrina Yupangco
Writer: Gigi Lapid
Animation: EJ Dalupang \ EG Albor
Design: EJ Dalupang \ EG Albor \ Claude Aranza
Voice Over: Lydia Folckomer
A dynamic new telecommunications player in Singapore, Circles.Life tapped rezonate to create a world of awe and wonder through a series of explainer videos and seasonal ads.
Based on the brand’s color palettes and key visuals, the team combined geometrical shapes, bright tones, soft transitions, and upbeat scoring to emphasize the seamless, user-friendly digital experience one is afforded with the brand.
rezonate relied on the scripts provided by Circles.Life to develop concepts and imagery that echoed the brand campaign.
By spearheading the creative direction, animation, design, music, script, and voice over efforts, rezonate helped extend Circle.Life’s heart and vision and ensure that their audience would understand the efficiency and convenience they offer.