Come From Away
Come From Away, a Best Musical winner and New York Times Critic’s Pick, asked rezonate to produce a promotional video to advertise their upcoming shows. Visual elements are taken from their main logo to make a cohesive design and animation throughout the video.
Expertise
Creative Direction, Animation, Motion Design, Direction
Partners
Come From Away
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Credits
Director: Nico and Katwo Puertollano
Design + Animation Lead: Nowy Aratan
Animation: Nico Puertollano \ Nowy Aratan
Design: Nowy Aratan \ Patt Abutog \ Angel Cabanto
Agency: AKA NYC
Production House: Aardman Nathan Love
Executive Producer: Jon O’Hara
Producer: James Elio
Come From Away is a multi-awarded musical stage play about stranded airline passengers and strangers coming together after discovering the frightening events in New York’s 9/11 devastation.
rezonate had the wonderful opportunity to produce this Broadway spectacle’s promotional videos.
Reeling from the production’s existing visual assets, rezonate optimized their aesthetics and mapped out their ad’s animation, motion design, and creative direction efforts.
The objective was simple: to emphasize how the project was a “powerful celebration of humanity,” and that the show’s message tackled progressive values.
The creative team stayed true to their branding graphics and built a world of awe and wonder that translated to striking above-the-line advertising materials. As it usually is with huge Broadway productions, these advertisements were created to be seen everywhere; from New York taxi ads, billboards, and even on the Times Square.
In the end, the final offering functioned as a successful communication tool that captures attention and sparks interest in just a few seconds.
