Kraft: Feel Good Content
The New York Lotto (NYL) tapped us to create 10 animations for their "10 Days of Winning". NYL would post animation for 10 days until Christmas. Each post would be of a door with the number of that day, the door would open and feature a scene based on one of our unique holiday Scratch-offs or a holiday scene. Each post would have a trivia question tailored to the image.
Creative Direction, Animation, Motion Design, Direction
New York Lotto
Director: Nico and Katwo Puertollano
Producers: Angelo Cuyegkeng \ Katrina Yupangco
Lead Design + Animation: Nowy Aratan
Design + Animation: EG Albor \ Angel Cabanto \ EJ Dalupang \ Andrea Ferrer \ Megan Palero \ Chery Sng
Storyboard: Megan Palero \ Chery Sng
Agency: McCann NY
Production House: Aardman Nathan Love
Creative Director: Joe Burrascano
Executive Producer: Jon O’Hara
Producer: Liz Hurd
Storyboard: Tim Probert
It’s not every day that we feel like winners, but this is exactly the emotion rezonate wanted to evoke for New York Lotto (NYL).
In partnership with Nathan Love, rezonate crafted ten animations for NYL’s "10 Days of Winning” holiday event.
Each material gave away a clue to the question of the day, and lottery players could participate by texting their answers in exchange for scratch cards.
The campaign goal was to drive traffic to the brand’s Instagram account, so rezonate created a world of awe and wonder that spelled just the right amount of humor, fun, festivity, and novelty.
The creative process was fairly simple: based on the client’s broad list of concepts, rezonate actualized their quirky pitch ideas and enlivened these into adorable and colorful GIFs that were short stories within themselves.
In the spirit of holiday cheer and well-curated marketing animations, the project was successful.
In the end, New York Lotto became a repeat client.