3.3, 2.2, 1.1, Add to cart, Check out!

Lazada, one of SEA’s e-commerce giants, approached rezonate for their monthly Power Number date sales campaigns. Our question was: “How can we introduce Awe and Wonder to Lazada’s current brand and its assets?” 

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Lazada’s store includes over 20 million products that are updated daily. We wanted to help them highlight their best deals and capture the feeling of instant gratification in the customer’s mind.

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To answer the question, we animated two 30-second ads for their 3.3 and 4.4 sale campaigns with the concept being: a series of products from each category emerge from boxes or behind an overlay to show off their new, affordable bargains. With a focus on incredible deals, our goal was to create the feeling that you had stumbled upon the hidden treasure chests selling your favourite products at incredibly low prices – that you checked out shortly after.