Adobe: Memphis Design
Brooklyn-based creative entrepreneurs Wade Jeffree and Leta Sobierajski are out-of-the-box thinkers, and their work proves it. In our recent collaboration with Colin McAuliffe, Clark Todd of Zero One Digital Media Inc, and Adobe, we pull back the curtain on how they bring their ideas to life and the kind of duo they become when creating their versions of awe and wonder.
Creative Direction
Design
Animation
Colin McAuliffe Zero One Digital Media Inc. Adobe
When Wade Jeffree says their creative studio “makes kind of everything,” he wasn’t kidding. Spearheading projects that scream quirky aesthetics and Memphis Milano designs, Wade and Leta have navigated through the artistic world through a lens of their own.
Leta Sobierajski of creative powerhouse Wade and Leta credits Adobe Illustrator in helping them turn their ideas into tangible pieces. From forming their vision to ironing out the kinks, Adobe plays a huge role in allowing them to communicate effectively and uniquely.
The goal was to utilize a visual language that bares the soul of Memphis Design; bright colors, bold patterns, and playful shapes that create a sense of fun and whimsy; and most importantly, should evoke a sense of nostalgia for the vibrant and experimental design styles of the 1980s.
With a mix of vector and scrapbook graphics, rezonate evoked the hokey yet iconic looks of the 80s; capturing the essence of Memphis Design, reiterating the power of creativity and the importance of pushing boundaries in order to create something truly memorable.
Cast of Queens
Bianca Del Rio
Laganja Estranja
Sasha Velour
Jinkx Monsoon
Trixie Mattel
Katya
Marina Summers
Xilhouete
This metaphor underscores the tenacity and bravery displayed by both game characters and the LGBTQIA+ community. It highlights the significance of resisting adversity and persisting, regardless of the hurdles faced. By establishing connections between these two realms, the metaphor serves as a potent reminder of the strength and resolve needed to attain progress and transformation in the enduring fight for LGBTQIA+ rights, equality, and acceptance.
Our character animations were inspired by the way video games depict character interactions during the selection process. By animating our drag queen characters with over-the-top reactions, we created a perfect blend of Street Fighter and drag culture. Using quick and snappy emotions, the animation maintains its comedic effect, staying true to the essence of the Reading Challenge.
Additionally, understanding each drag queen's shape language helped our team maintain consistency with the design inspiration and model reference. This attention to detail allowed us to capture the unique personalities and styles of each character, further enhancing the immersive experience of the animation and its connection to the world of drag.