Circuit City Skate Park: Bridging Communities Through Concrete Waves

Ayala Land partnered with Rezonate to create the Circuit City Skate Park, redefining urban spaces in Makati. Under Nico Puertollano's creative direction, Rezonate bridged real estate development and skate culture, designing a space that meets global standards and resonates authentically with Filipino skateboarders. This collaboration culminated in a dynamic hub celebrating urban culture and community engagement.

Expertise

Creative Direction

Design

Branding

Strategy

Events

Direction

Partners

Ayala Land

In the heart of Makati's vibrant urban landscape, a new development by Ayala Land was poised to redefine the cityscape. Enter Circut City Skate Park, a groundbreaking project that not only introduced the concept of permanent concrete skate parks to the Philippines but also served as a bridge between the real estate world and the dynamic skateboard culture.

Ayala Land, renowned for its visionary real estate ventures, recognized the potential of incorporating a skate park into their Circuit City development. However, lacking insight into the intricacies of the local skateboard scene, they turned to Rezonate (formerly Flux Design Labs) for guidance and expertise.

As the Creative Director of Rezonate, Nico Puertollano brought a wealth of experience and passion to the project, rooted in both New York City's bustling skate culture and his native Philippines. Tasked with designing the park, Nico drew inspiration from his years of skating the streets of NYC, ensuring that the park not only met international standards but also resonated deeply with the local skate community.

Beyond design, Rezonate took on the challenge of fostering community engagement and operational support for the skate park. Recognizing the importance of authenticity and grassroots connection, Rezonate partnered with local skate company We Legendary. This collaboration not only provided operational assistance but also facilitated a direct link to the Filipino skate community, ensuring that the park truly belonged to those who skated its concrete waves.

To celebrate the park's launch and further integrate it into the cultural fabric of Makati, Rezonate curated a dynamic event. By enlisting local street artists and DJs, the launch event transcended the realm of skateboarding, becoming a celebration of urban culture and creativity. Artists and DJs were chosen to infuse the event with their unique flair, transforming the park into a vibrant hub of expression and community.

Ayala Land's strategic partnership with Mountain Dew further elevated the experience, resulting in the park being branded as the Mntdew Skate Park. This innovative collaboration seamlessly integrated a globally recognized brand into the fabric of extreme sports and urban culture, cementing the park's status as a beacon of authenticity and excitement.

In essence, the collaboration with artists, DJs, local businesses, and a global brand served to underscore the inclusive nature of the skate park, inviting individuals from all walks of life to come together and celebrate the spirit of skateboarding and urban culture. Through Circuit City Skate Park, Rezonate not only realized Nico's dream of designing a skate park but also succeeded in creating a space where community, creativity, and camaraderie converge.

Cast of Queens

Bianca Del Rio

Bianca Del Rio is an American drag queen, comedian, and actor. She is best known for winning the sixth season of the reality competition show "RuPaul's Drag Race" in 2014. Bianca Del Rio's sharp wit, sarcastic humor, and impeccable comedic timing endeared her to fans and made her a standout contestant on the show.

Laganja Estranja

Laganja Estranja is an American drag queen, choreographer, and cannabis activist. She rose to fame on "RuPaul's Drag Race" Season 6. Her distinctive style of movement and over-the-top personality made her a memorable and polarizing figure on the show.

Sasha Velour

Sasha Velour is an American drag queen, artist, and activist. Best known for winning the ninth season of "RuPaul's Drag Race" in 2017. Sasha Velour gained recognition for her avant-garde and thought-provoking drag performances. She is known for incorporating elements of visual art, storytelling, and conceptual themes into her acts.

Jinkx Monsoon

Jinkx Monsoon is an American drag queen, singer, and actor. Best known for winning the fifth season of "RuPaul's Drag Race" in 2013. Jinkx Monsoon gained popularity for her impressive vocal abilities, comedic timing, and theatrical performances. She often incorporates live singing into her drag acts, showcasing her talent as a singer and performer.

Trixie Mattel

Trixie Mattel is an American drag queen, singer-songwriter, and television personality. Best known for her appearance on the seventh season of "RuPaul's Drag Race" in 2015 and winning the fourth season of "RuPaul's Drag Race All Stars" in 2018. Trixie is characterized by her exaggerated makeup, signature Barbie-like aesthetic, and witty sense of humor. Her style blends camp, humor, and a touch of nostalgia.

Katya

Katya is an American drag queen, comedian, and television personality. Best known for her appearance on the seventh season of "RuPaul's Drag Race" in 2015 and the second season of "RuPaul's Drag Race All Stars" in 2016. She quickly became a fan favorite on due to her quick wit, memorable catchphrases, and unfiltered personality.

Marina Summers

Marina Summers is a Filipino drag queen and singer-songwriter. Best known for her appearance on the first season of "Drag Race Philippines" in 2022. She is a fierce queen known for her tropical aesthetic, exceptional wit, and all-around performances.

Xilhouete

Xilhouete is a Filipino drag queen, creative director, and entrepreneur. Best known for her appearance on the first season of "Drag Race Philippines' as a fierce contender and drag mother of Marina Summers. She advocates for the legacy of drag queens who have paved the way with her dominantly black and avant-garde aesthetic
We utilized the fighting game genre as a metaphor for the LGBTQIA+ community's ongoing battle for rights, equality, and acceptance, drawing on the common themes of struggle, resilience, and victory. In fighting games, players confront various adversaries and challenges, ultimately overcoming them with skill, strategy, and determination. Similarly, the LGBTQIA+ community faces numerous societal obstacles and prejudices in their pursuit of rights, equality, and acceptance.​

This metaphor underscores the tenacity and bravery displayed by both game characters and the LGBTQIA+ community. It highlights the significance of resisting adversity and persisting, regardless of the hurdles faced. By establishing connections between these two realms, the metaphor serves as a potent reminder of the strength and resolve needed to attain progress and transformation in the enduring fight for LGBTQIA+ rights, equality, and acceptance.
Incorporating the Reading Challenge from RuPaul's Drag Race, our team carefully selected lines that made sense when pitted against each other and had the speaking lines delivered by iconic rivals from the show. We chose to include the Reading Challenge in our animation because it not only pays homage to the popular drag competition but also adds an element of wit and humor that resonates with the drag community and fans alike.

Our character animations were inspired by the way video games depict character interactions during the selection process. By animating our drag queen characters with over-the-top reactions, we created a perfect blend of Street Fighter and drag culture. Using quick and snappy emotions, the animation maintains its comedic effect, staying true to the essence of the Reading Challenge.

Additionally, understanding each drag queen's shape language helped our team maintain consistency with the design inspiration and model reference. This attention to detail allowed us to capture the unique personalities and styles of each character, further enhancing the immersive experience of the animation and its connection to the world of drag.
Supporting the LGBTQIA+ community, especially the drag performers, is crucial in celebrating their art and ensuring their passion thrives. By providing financial assistance through donations and sponsorships, we can help them express themselves freely and continue to make a positive impact. Advocating for the welfare and human rights of the LGBTQIA+ community worldwide remains a relevant and essential cause, as it highlights the power of creative expression in promoting acceptance and understanding.