Breaking your phone under insurance is one thing, but having a seamless warranty service built into your phone plan is another. rezonate visualizes how StraightTalk’s unique product offering makes your phone accidents easier on your mind, and on your wallet.
Creative Direction, Design, Animation
Lead: Drix Deñola
Design: Anton Romero \ Bianca Cosca\ Cath Gonzales\ Gwen Guevarra\ Anton Romero\ Angel Casaul
Animation: Drix Deñola\ Bianca Cosca\ Cath Gonzales
Producer: Meg de Leon
As smartphone damages are often beyond control, StraightTalk aimed to redefine what it means to have a phone covered from accidents. Forget expensive add-on protection fees, and avoid the hassle with Straight Talk’s new Platinum Unlimited Plan.
For this, the mobile virtual network operator asked rezonate to craft a story that screams “fun and dynamic; a straightforward-yet-with-depth take on contractless phone plans.”
In the absence of references and graphical inspiration, rezonate was tasked to create a world for the brand and establish the look and feel for the next StraightTalk ads.
The project was pitched in the midst of the Black Lives Matter Movement. Because of this, rezonate made sure that the world bore diversity, much like the real world.
The goal was to create an evergreen branding for StraightTalk. The assets were built to be distinct from other carrier brands. The client specifically wanted something dynamic, so the characters were put in various situations that commonly put phones in harm’s way.
And, to top it all off, Ed O’Neill of Modern Family lends his voice to this creative world, hammering home the no-nonsense tone.