StraightTalk
Breaking your phone under insurance is one thing, but having a seamless warranty service built into your phone plan is another. rezonate visualizes how StraightTalk’s unique product offering makes your phone accidents easier on your mind, and on your wallet.
Expertise
Creative Direction, Design, Animation
Partners
StraightTalk
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Credits
Creative Directors: Nico & Katwo Puertollano
StraightTalk: 65
Lead: Drix Deñola
Design: Anton Romero \ Bianca Cosca\ Cath Gonzales\ Gwen Guevarra\ Anton Romero\ Angel Casaul
Animation: Drix Deñola\ Bianca Cosca\ Cath Gonzales
Producer: Meg de Leon
Straight Talk: 5G
Lead: Angel Casaul
Animation: Angel Casaul\ Alex Santos \ Gwen Guevarra
Producer: Hannah Sy \ Arielle Carpio
Straight Talk: Graduation
Design Lead: Klei Remo
Design: Gwen Guevarra \ Drix Deñola \ Patricia De Vera \ Bianca Cosca
Animation Lead: Drix Deñola
Animation: Drix Deñola\ Gwen Guevarra \ Angel Casaul
Producer: Hannah Sy \ Arielle Carpio
Straight Talk: Don't Need it
Lead: Alex Santos
Design: Alex Santos \ Sofia Abellera \ John Basnillo \ Alissa Sherburne \ Keith Nicodemus \ Drix Deñola \ Klei Remo
Animation: Alex Santos \ John Basnillo \ Drix Deñola \ Bianca Cosca
Compositor / Editor: Pete Cañada
Producer: Hannah Sy \ Encar Lopez
As smartphone damages are often beyond control, StraightTalk aimed to redefine what it means to have a phone covered from accidents. Forget expensive add-on protection fees, and avoid the hassle with Straight Talk’s new Platinum Unlimited Plan.
For this, the mobile virtual network operator asked rezonate to craft a story that screams “fun and dynamic; a straightforward-yet-with-depth take on contractless phone plans.”
In the absence of references and graphical inspiration, rezonate was tasked to create a world for the brand and establish the look and feel for the next StraightTalk ads.
Since then, rezonate and StraightTalk have since established an ongoing partnership for the foreseeable future in their next series of animations.
StraightTalk - 65
The project was pitched in the midst of the Black Lives Matter Movement. Because of this, rezonate made sure that the world bore diversity, much like the real world.
The goal was to create an evergreen branding for StraightTalk. The assets were built to be distinct from other carrier brands. The client specifically wanted something dynamic, so the characters were put in various situations that commonly put phones in harm’s way.
And, to top it all off, Ed O’Neill of Modern Family lends his voice to this creative world, hammering home the no-nonsense tone.
StraightTalk - 5G
